ZUG, Switzerland, June 25 (Bernama-BUSINESS WIRE)-- Allied World Assurance Company Holdings, AG today announced the launch of Allied World Asia-Pacific’s first regional marketing campaign within Singapore and Hong Kong entitled “Insurance. Straight Up.” The business-to-business brand campaign, which involves a mix of digital, print, Out of Home and activation advertising mediums, highlights Allied World’s entrepreneurial roots and unique, no-nonsense approach to insurance.
“The bold typography and clever language in the advertisements were created with the intent of building Allied World’s brand personality and highlighting its agile business style in the Asia-Pacific market,” commented Julian James, President of Allied World Global Markets.
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