Saturday 3 February 2018

TIENS GROUP LAUNCHES NEW GLOBAL BRANDING STRATEGY TARGETING YOUNG GENERATION

TIANJIN, China, Feb. 2, 2018 /Xinhua-AsiaNet/--

On January 28th, 2018, Tiens Group Chairman, Li Jinyuan kicked off a press conference at the Tiens Group headquarters in Tianjin to announce the worldwide launch of its new branding strategy and upgrades. With over 6,000 in attendance, the conference was the first major event held by Tiens Group in the new year. To accelerate Tiens Group's international expansion and new branding strategy, which focuses on the younger generation in their 30s, Tiens Group's new strategy will integrate the themes of new beginnings, new methods, new business models, and a new future, while maintaining its steady international expansion.

Tiens Group was founded in 1995 and during its 23-year history, the company grew from a small private enterprise into the international conglomerate that it is today. Currently, Tiens Group has locations in 110 countries and regions that cover markets in over 190 countries around the world in fields such as biotechnology, health management, hotel and tourism, education and training, e-commerce, international trade, and finance. It has also formed strategic alliances with top enterprises in many countries and has become a top Chinese global brand.

http://mrem.bernama.com/viewsm.php?idm=31098

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