KUALA LUMPUR, April 3 (Bernama) -- Fusionex, a multi award-winning, data technology provider specialising in Big Data Analytics (BDA) has deployed a data-driven travel and hospitality platform to power up the operations of a new mega resort in South Korea.
In a multi-million dollar contract, the project includes rolling out a comprehensive digital platform to engage with guests, build brand loyalty and provide elevated levels of convenience and enhanced customer experience, a statement said.
Fusionex has introduced its BDA solution, Fusionex GIANT, which will consolidate billions of records, from traveler registration to hotel guest interactions and retail customer management.
By harnessing the massive amount of data, client would use GIANT to cleanse and manage disparate data to gain useful insights and information to facilitate bookings, make product recommendations and provide better customer experience with a high degree of flexibility and personalisation.
The platform is also a natural bolt-on for the Fusionex Central Reservation System (CRS), which reaches customers on their terms through convenient online, kiosk and mobile platforms.
It will also support requests by travel agents, providing a wider avenue for travelers to find their way to the resort whereby the system will also provide seamless communication between floor staff and security.
Fusionex will also be working on ways to increase the customers' lifetime value via the Loyalty Management System (LMS) whereby client will be able to give out loyalty points and redeemable rewards from the system that motivates customers through interaction, engagement and loyalty, which will encourage recurring visits.
"We look forward to seeing our client leverage this data-driven digital platform in their quest to provide high quality customer experiences," said managing director and chief executive officer of Fusionex, Ivan Teh.
Spanning across more than 500 acres, the resort incorporates all types of destinations including theme parks, hotels, entertainment facilities, villas, condominiums and more.
-- BERNAMA
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