KUALA LUMPUR, May 21 -- The leading independent location technology company, Foursquare has announced its acquisition of Unfolded, a next generation platform for geospatial analytics.
With the addition of Unfolded’s capabilities to the Foursquare technology stack, enterprises and brands can soon come to Foursquare to not only access its industry leading location data, but work with that data in an integrated platform for merging, enriching, analysing, and visualising spatial data.
“Welcoming Unfolded to the team makes the Foursquare platform more powerful, robust, and accessible to our clients and partners,” said Foursquare President and Chief Executive Officer, Gary Little in a statement.
“This acquisition accelerates us toward our ambitious goal of bringing Foursquare Everywhere, and enabling businesses to unlock the true potential of location and geospatial data and technology.”
Unfolded offers open source geospatial libraries and a flexible suite of advanced tooling including its signature product, Unfolded Studio, a self-serve platform that allows users to transform their geospatial data into insightful maps within minutes.
This acquisition propels Foursquare’s evolution into the singular source companies turn to, for high quality, easy-to-use location data and the technology they need to make sense of it.
Customers can seamlessly access and apply spatial features to a variety of first-party and third-party data sets to solve critical business challenges - from site selection and competitor conquesting to transaction improving customer loyalty and much more.
The Raine Group served as financial adviser and Pillsbury Winthrop Shaw Pittman LLP acted as legal adviser to Foursquare.
-- BERNAMA
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