Friday 29 December 2023

YILI GROUP CELEBRATES DYNAMIC GLOBAL RELATIONSHIPS AT THE TOP PARTNERS CONFERENCE 2024

 



SANYA, China, Dec. 28, 2023 /Xinhua-AsiaNet/--
 
Between December 6 and 20, Yili Group and its Thai and Indonesian subsidiaries, respectively, brought together global partners for their Top Partners Conference 2024, themed "Grow with Innovation, Forward in Unity."

Fueled by record-breaking sales, Yili Group has cemented its all-around leadership in the industry

Supported by global partnerships, Yili's performance in the first three quarters of 2023 was a resounding success. Revenue soared to a record 97.404 billion yuan (approx. US$13.32 billion), accompanied by a notable 16.36% increase in net profit.

Yili's international business has experienced sustained and rapid growth, driven by the expansion of its strategic global network. The company has now put into place a network comprising a global resource system, a global innovation system and a global market system, owning a total of 15 R&D and innovation centers and 81 production bases worldwide.

This year, Yili's operation in New Zealand and Australia was recognized as the fastest growing in the region, with its products now gracing shelves in over 40 countries and revenue hitting an all-time high.

Brands like Thailand's Cremo and Indonesia's Joyday have both achieved the industry's highest sales growth rate. In the face of fierce market competition, Yili's Thai subsidiary rolled out rich product portfolios like Atom, Pilot, and Choco-Crush to better meet the needs of local consumers. At the conference, Yili's Indonesian subsidiary shared its 2024 market expansion plan, which will focus on product innovation, channel expansion, brand promotion, and efforts to continue to improve consumer satisfaction. It also released five major initiatives focused on empowering partners with value-sharing.

Over 100 new products launched at this year's conference

Upholding the belief of "no innovation, no future," Yili always actively creates products in response to the full life-cycle, all-scenario needs among all types of consumers. It launched over 100 new products at this year's Top Partners Conference.

At the conference, Yili's Liquid Milk Business Unit showcased impactful product innovations across various segments, with its flagship brands like AMBOPMIAL, SATINE and PLANT SELECTED launching new flavors to enrich the portfolio.

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