KUALA LUMPUR, May 21 (Bernama) -- Duck Creek Technologies, the intelligent solutions provider defining the future of property and casualty (P&C) and general insurance, has appointed Bindu Crandall as Chief Marketing Officer (CMO).
As CMO, Crandall is responsible for overseeing Duck Creek’s strategic marketing and branding efforts driving the company’s global expansion and leadership as a provider of P&C insurance software and services.
Its chief executive officer, Mike Jackowski in a statement said Crandall is a seasoned marketer and leader who understood how to connect with Software as a Service (SaaS) customers and deliver value.
"She has a wealth of experience building and scaling world-class marketing organisations for cloud-based software companies. I am thrilled to welcome her to the Duck Creek team and look forward to working with her to accelerate our growth and expand our market leadership," he said.
Meanwhile, Crandall said: "I am honoured and excited to join Duck Creek at this pivotal time in the insurance industry. I look forward to collaborating with the talented Duck Creek team and partners to amplify our brand, engage our audiences, and drive business outcomes."
With more than 20 years of experience at enterprise technology companies, Crandall brings deep expertise in branding, demand generation, thought leadership, and content strategy to her role, backed by a proven track record of successfully launching brands and products through revenue-driven marketing and sales strategies.
Prior to joining Duck Creek, she was the CMO of Navisite, part of Accenture, a digital transformation and information technology services provider, where she built an award-winning marketing organisation that relaunched the company as a leader of managed cloud services in the mid-market.
Earlier in her career, she was the Senior Vice President of Marketing at Optima Healthcare Solutions, a SaaS provider for the post-acute care industry, and held senior marketing, product marketing, and strategy roles at companies including Internap, McKesson, and Scientific Atlanta (now Cisco).
-- BERNAMA
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