SINGAPORE, March 10 (Bernama-BUSINESS WIRE) -- Xaxis, the world’s largest programmatic media and audience platform, announced today the launch of Xaxis Radio, a programmatic buying product new to the APAC region. Through Xaxis Radio, advertisers can execute at-scale digital radio buys across inventory from more than 90 local broadcasters and top-tier Internet radio pure-players, including MediaCorp, Astro and iRadio networks.
Xaxis partnered with digital audio companies Triton Digital and AdsWizz for the APAC region. The new product is integrated with Turbine, Xaxis’ industry-leading data management platform (DMP), enabling advertisers to incorporate online and mobile radio buys within their overall digital media campaigns.
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