Friday 8 June 2018

28MALL.COM & AMBER CHIA USES INFLUENCER MARKETING TO RAISE FUNDS FOR TABUNG HARAPAN FUND

KUALA LUMPUR, June 8 (Bernama) -- 28Mall.com, Cross Border eCommerce and Marketing Loyalty platform with over 400 premium brands will organise Facebook LIVE event at www.FB.com/28MallAsia with celebrity Amber Chia on June 10 (Sun) from 11.30am to 12.30pm.

28Mall platform sell 100% original brand items including many products such as beauty, electronics, mobile phones, baby, health and fashion. Being cross border, 28Mall has customers from over 12 countries and offers up to 28% cashback points to its customers for shopping online. New members are given US$28 Free HongBao Points at www.28Mall.com/s/P37

Among the topics to be shared during this event is exclusive products from Korea, Japan, Europe and Malaysia to be sold at special prices at up to 70%. Amber Chia is 28Mall.com ambassador and will review various products during the live broadcast and there will be over RM1,000 worth of free giveaways to viewers of the live broadcast.

Up to 10% of the sale from the live event will be donated to Tabung Harapan Fund.

In China, KOL (Key Opinion Leaders) is the hot way of marketing online but this is still new in Malaysia, therefore 28Mall.com will organise Asia Influencers Carnival & Awards (AICA) 2018 on July 17 where there will be a practical workshop on how to do live broadcast, how to attract fans, and how brands can create contents with influencers. The No.1 influencer in China earned US$46 million last year and has driven over 20 Million RenMinBi sales in just 2 hours on 2017 Single’s Day.

Power KOLs invited to speak include Amber Chia (800,000 fans), Ashley Drift Princess (300,000 fans), Lin Yuan Shan from China (2.3 Million fans) and corporate speakers Kenny Ong, MD of Universal Music Malaysia, Singapore & IndoChina.

Brands and Retailers who sponsors AICA event can expect the live broadcast to reach over 4 million views. There will also be a gala dinner with Asia Influencers Awards presentation and Miss Talent International Competition Gala Dinner. Early bird rates start from only RM688 and RM988 for VIP tickets via www.AsiaInfluencers.com

http://mrem.bernama.com/viewsm.php?idm=32060

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