KUALA LUMPUR, July 6 (Bernama) -- IKIMfm, the radio station owned by the Institute of Islamic Understanding Malaysia, has a listenership of close to two million people comprising local and international listeners.
The figure was released by GfK (Malaysia), an international market and consumer information research firm.
"Taking all the listeners into account, those who tune in include residents in Southern Thailand, Singapore, and Batam," said IKIMfm in a statement, coinciding with the station's 17th anniversary of its establishment.
IKIMfm was officially launched on July 6, 2001 by Tun Dr Mahathir Mohamad, who was serving as the country's prime minister at that time.
As of now, IKIMfm is the only Islamic-based radio station operating 24 hours daily, nationwide.
IKIMfm present programmes that are designed to be both educational and entertaining, while imbued with Islamic values.
Approximately 95 per cent of the transmission is presented in Malay while the balance are in Arabic and English.
"Starting as the only radio station to go fully digital, we have also made a name by gaining international listenership and spreading the understanding of Islam though our apps," it added.
An IKIMfm success story is the Nasyid Award 2017 (NA17), first started in 2004.
The NA17, organised by the Nasyid IKIMfm chart every Saturday, give acclaim to local nasyid songs, writers and composers.
"In conjunction with our 17th anniversary, we pledge to strengthen existing telecast and add new ones, and we hope for listeners to keep tuning in.
"With the milestone, IKIMfm is reaching out to listeners in other ways by putting together outdoor events such as IKIMfm Mahabbah Carnival, Imarah Ramadan, and humanitarian missions," said the statement.
-- BERNAMA
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