KUALA LUMPUR, April 10 (Bernama) -- PubMatic, a premium digital advertising technology company has partnered Gameloft to help marketers take full advantage of in-app advertising opportunities.
Through this partnership, PubMatic will allow advertisers to easily access engaged audiences across Gameloft’s wealth of premium mobile environments, according to a statement.
“We are delighted to be working with Gameloft, a real global leader in mobile gaming, to help ensure the potential of in-app advertising can be delivered,” said PubMatic UK vice-president, Emma Newman.
“PubMatic is working to make it easy for publishers to better monetise their inventory programmatically. Our recent launch of OpenBid gives them access to additional demand and more brand budgets while offering advertisers a gateway to quality in-app opportunities.”
Recent research commissioned by PubMatic with Forrester Consulting highlighted mobile channels are seeing the largest share of digital budgets with media buyers planning to increase programmatic in-app advertising investment in the next 12 months.
The PubMatic platform empowers independent app developers and publishers to control and maximise their digital advertising businesses. For more information, contact https://pubmatic.com.
-- BERNAMA
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