KUALA LUMPUR, April 21 (Bernama) -- Imagine Communications has announced the addition of SureFire™ video ad server to its suite of monetisation solutions, addressing decade-old gaps in the cost, yield, and quality of advertising on digital video streams.
According to a statement, the game-changing product will be shown for the first time at the 2022 NAB Show (April 24–27, Las Vegas Convention Center).
SureFire provides the linear-like control and brand protection needed to directly sell inventory on OTT platforms, enabling media companies to sell and fulfil campaigns across their entire audience.
It also enables media companies to lower overall costs by eliminating silos, while increasing margins and keeping more ad revenue via direct sales ― eliminating intermediaries that take a percentage of revenue.
The result is more revenue, higher eCPM prices and improved fill rates, as well as a great advertiser and viewer experience.
SureFire, combined with Imagine’s unified monetisation solution, consolidates cross-platform workflows, enabling media companies to increase revenue opportunities, reduce total cost of ownership (TCO), and deliver a consistent, quality experience for streaming OTT and VOD.
SureFire operates as a managed cloud service on Amazon Web Services (AWS), so it has flexibility and scale to meet the needs of any media company.
Auto-scaling enables SureFire to support millions of ad requests per second, with sub-100ms response times even under heavy load. It uses the advertising industry-standard VAST and VMAP protocols to communicate dynamic ad insertion instructions with AWS Elemental MediaTailor.
Using open APIs, SureFire has been pre-integrated with Imagine’s Landmark™ Sales ad management platform, providing media companies a smooth path to unified monetisation of OTT and linear TV.
SureFire is also fully compatible with the recently announced Imagine Aviator™ cloud-native, unified origination and monetisation platform, providing broadcast-quality ad decisions to monetise OTT and FAST channels created by Aviator.
The first customer deployments of SureFire are expected in the summer of 2022.
More details at https://www.imaginecommunications.com.
-- BERNAMA
No comments:
Post a Comment