SUN LIFE MALAYSIA TAKAFUL RAMPS UP EFFORTS IN SPRINT TWO OF RACE FOR COVER: TOWARDS TAKAFUL 2020

Efforts to reduce the protection gap and raise the penetration rate of the Family Takaful segment in Malaysia

KUALA LUMPUR, Malaysia, March 2 (Bernama) -- Sun Life Malaysia Takaful Berhad (Sun Life Malaysia Takaful) continues to empower more Malaysians to achieve lifetime financial security and live healthier lives with its firm support towards Sprint 2 of the Race for Cover Towards Takaful 2020 (RFCTT 2020) Programme (July - December 2019) organised by the Malaysian Takaful Association (MTA).

As one of the leading players within the Bancatakaful space, Sun Life Malaysia Takaful has been intensifying its efforts to communicate the importance of Takaful in achieving financial security. These efforts tied in seamlessly with RFCTT 2020’s objectives to create sustained awareness to all Malaysians and ensure an increased take up rate of Family Takaful coverage.

For Sprint 2, Sun Life Malaysia Takaful focused on SunLink Istismar Plus Plan, a regular contribution investment-linked Takaful plan with the option to add on critical illness coverage. Distributed via its bancatakaful partner CIMB Islamic Bank, more than 1,000 contracts were issued during the 6-month programme period. The outstanding achievement of Sprint 2 was a 300% increase from Sprint 1 (July – December 2018) where over 320 contracts were issued for its Takaful Mulia plan which provides protection, savings and spiritual fulfilment.

Chief Executive Officer of Sun Life Malaysia Takaful, Muhammad Fikri Mohamad Rawi said, “Sprint 2 of RFCTT 2020 was to encourage Malaysians to obtain protection to stem against the rising healthcare cost. In 2018, our medical and health insurance market recorded the highest average medical inflation at 15.4% and hence, it’s crucial for Malaysians to ensure they have adequate health protection for future peace of mind.”

“Besides distribution efforts, our strong awareness programmes and exceptional client service led to the encouraging response to our SunLink Istismar Plus Plan, which comes with Takaful Multiple Pay Critical Illness Benefit Rider to offer our Clients additional coverage for critical illnesses on top of death and Total and Permanent Disability (TPD),” Fikri added.

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