KUALA LUMPUR, May 6 (Bernama) -- Zynga Inc, a global leader in interactive entertainment, has entered into a definitive agreement to acquire Chartboost, a leading mobile programmatic advertising and monetisation platform.
Based on a statement, Zynga will acquire 100 per cent of Chartboost for approximately US$250 million in cash. (US$1 = RM4.117)
The final upfront transaction consideration will also include customary closing adjustments and is expected to close in the third quarter this year.
Zynga and Chartboost possess all the elements of a complete, next generation platform, offering high-quality content, direct player relationships, massive reach and full-stack advertising technology that can be applied across Zynga’s game portfolio and Chartboost’s advertising partners.
Chartboost is a unified advertising platform that includes a Demand Side Platform as well as Supply Side Platform and mediation capabilities delivered through an SDK solution.
By leveraging advanced machine learning and data science capabilities, Chartboost brings together premium inventory, global scale and audience-based targeting to optimise programmatic advertising and yields.
“By combining Zynga’s high-quality games portfolio and first-party data with Chartboost’s proven advertising and monetisation platform, we will create a new level of audience scale and meaningfully enhance our competitive advantage in the mobile ecosystem,” said Zynga Chief Executive Officer (CEO), Frank Gibeau.
“We are thrilled to join with Zynga to further build and expand our full stack advertising platform that will serve Zynga and the entire mobile ecosystem,” said Chartboost CEO, Rich Izzo.
UBS Investment Bank acted as the exclusive financial adviser and Orrick served as legal adviser to Zynga.
-- BERNAMA
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