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| Photo Caption: A teenage girl experiencing 'Silent Love' from her Asian Parents to express love through actions and not words. |
Xiamen University Malaysia & CompAsia Team Up On ‘The Best doesn’t have to be New’ Campaign
KUALA LUMPUR, Jan 19 (Bernama) -- Companies pay upwards of RM 150,000 for a 1-minute commercial. This could cover creative costs that include – concept, script, team; production; talent; along with the costs of location and staging; editing; rendering; audio; narrator; equipment; and those are just some
of the basics before the cost for buying airtime.
So, can a quality video be produced on a budget of under RM 3,000?
A group of 10 students from Xiamen University Malaysia did just that with a 3-minute video called ‘Silent Love’ that tells the poignant story of how Asian parents often express love through actions and not words, while exploring our obsession with attaining new possessions.
The project started out as a collaboration between CompAsia and Xiamen University’s advertising students to create a campaign that invites consumers to consider preloved devices over new ones. What resulted from the project is a visually spectacular and heartwarming film that entirely shifted CompAsia's marketing plans for the upcoming Chinese New Year.
of the basics before the cost for buying airtime.
So, can a quality video be produced on a budget of under RM 3,000?
A group of 10 students from Xiamen University Malaysia did just that with a 3-minute video called ‘Silent Love’ that tells the poignant story of how Asian parents often express love through actions and not words, while exploring our obsession with attaining new possessions.
The project started out as a collaboration between CompAsia and Xiamen University’s advertising students to create a campaign that invites consumers to consider preloved devices over new ones. What resulted from the project is a visually spectacular and heartwarming film that entirely shifted CompAsia's marketing plans for the upcoming Chinese New Year.
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