KUALA LUMPUR, Nov 2 (Bernama) -- Japan-based e-commerce site WAFUU.COM, operated by Qrestia Inc, has taken ambitious steps to meet global demand on Japanese culture, offering a curated selection of the country’s cosmetics, snacks, anime, games, and gadgets.
The growth rate of over 1,200 per cent (compared to the same month last year), is attributed to an expansive product range, multi-language support, the impact of a weaker yen, and an expanded target audience.
The e-commerce site has recently expanded its offerings by initiating shipping to 70 countries and adding support for 20 languages, breaking down previous challenges of restricted shipping zones, high shipping costs, and language barriers to reach an even wider audience than before.
“We have always aimed to build a bridge between Japan and the rest of the world, and this new initiative helps us do just that,” said QRESTIA Inc Chief Executive Officer, Fukada Hidemasa in a statement.
This growth suggests that its multi-language platform is effectively reaching countries that previously had limited access to Japanese products as the site continues to refine the user experience, several future upgrades are planned to make the platform more user-friendly.
Before pivoting to its current e-commerce model, WAFUU.COM was engaged in a business that actively utilised web marketing. This well-honed expertise and experience have been seamlessly transitioned into its new venture in cross-border e-commerce.
Product selection is backed by comprehensive market research and artificial intelligence technology, taking into account both global and local Japanese trends as well as online and offline purchasing data.
Building on previous experience with multi-language business operations, the company has also accelerated its multi-language support, making Japanese products more accessible than ever, ensuring a product lineup that resonates with a diverse customer base via this multi-faceted approach.
-- BERNAMA
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