Nike Debuts New Products Line-up Signalling Multi-year Innovation Cycle

KUALA LUMPUR, April 15 (Bernama) -- NIKE Inc has extended its position as the undisputed leader of footwear and apparel innovation by debuting a new line-up of products that signalled a multi-year innovation cycle. 

According to a statement, the company is delivering better, faster, more efficient solutions for athletes this summer and opening a world of creative possibilities including Nike's first sculpted, visible Air Zoom unit in the new Pegasus Premium running shoe.

“For more than 50 years we have listened to and over-delivered for our athletes with the best of Nike innovation. We always push the boundaries of what is possible and take risks to help create the future of sport together.

“This summer, the difference maker is the massive energy return that Nike Air delivers to athletes. Taking what we learned from our super-shoe technology, we are introducing new Nike Air Zoom shapes and sensations across all sports,” said Nike Chief Innovation Officer, John Hoke.

The proprietary, sculpted Air unit connects the heel and forefoot and uniquely contours to the natural profile of the foot, delivering an entirely new springy, smooth sensation. Combined with ZoomX and ReactX foam, the new cushioning system creates more energy return for everyday runners.

In addition, Air, Nike’s most revolutionary, ubiquitous and versatile cushioning platform, powers the products Nike athletes will wear on the track, court and pitch this summer.

Nike has optimised Air by leveraging computational design and incomparable athlete data from the Nike Sport Research Lab to create footwear that helps all athletes break barriers.

The best of Nike’s Air innovation for this summer will debut in the Nike Blueprint Pack, spanning footwear for track and road racing, basketball, football, skate, breakdancing and lifestyle.

The company has also revealed A.I.R. — Athlete Imagined Revolution, whereby in this co-creation project between elite athletes and Nike designers, Nike used innovative design tools to create the future of Air.

-- BERNAMA