KUALA LUMPUR, March 31 (Bernama) -- Xaxis, the world's largest
programmatic media and technology platform, has acquired ActionX, the leader in mobile app and cross-screen advertising.
The acquisition would enable Xaxis to incorporate ActionX's proprietary
technology into its offerings, providing Xaxis clients with an enhanced
suite of mobile performance capabilities, said Xaxis in a statement
issued today in New York.
ActionX will continue to operate under the leadership of founders Evan Schwartz, Scott Marshall and their management team.
Selected as one of Forbes' 2014 Most Promising Companies, ActionX works
with major retailers, travel services, media subscription brands and
other transactional marketers to drive mobile and cross-screen revenue
and maximize customer lifetime value.
"Today's acquisition brings ActionX's technology and expertise in-house,
strengthening our mobile capabilities. It also supports our broader
strategy of developing new ways for brands programmatically engage with
consumers through proprietary media products," commented Brian Lesser,
Global CEO at Xaxis in the same statement.
"The combination of our mobile-first platform with the products, client
reach and scale of Xaxis is extremely powerful," added Evan Schwartz,
CEO at ActionX.
According to eMarketer, ad spending on mobile worldwide is expected to
grow to almost US$65 billion (RM240 billion) by the end of 2015 and to
over US$158 billion (RM548 billion) by 2018. ActionX is a global
solution that will be rolled out to Xaxis clients in all regions in the
coming months.
-- BERNAMA
http://www.bernama.com/bernama/v8/newsindex.php?id=1122692
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