XAXIS LAUNCHES LIGHT REACTION, MOBILE-FIRST PERFORMANCE BUSINESS WITH INNOVATIVE OUTCOMES-BASED MEDIA MODEL

Global Business Provides Guaranteed Pricing Tied to Clearly Defined Customer Outcomes Such as Sales, Leads and Downloads; German Retailer Walbusch Sees New Customer Sales Jump 17 Percent

NEW YORK, June 3 (Bernama-BUSINESS WIRE) -- Xaxis, the world’s largest programmatic media and technology platform, announced today the formal launch of Light Reaction, a new mobile-first performance advertising business with an innovative outcomes-based, pay-for-performance media model. Light Reaction’s performance model is designed to combine scientific insight into how audiences perceive, relate and react to advertising with the data resources and scale of Xaxis to deliver highly accountable results for global brands. At launch, Light Reaction will be available in 20 markets across North America, Europe, Asia and the Middle East.

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