CAPE TOWN, South Africa, July 12 (Bernama-BUSINESS WIRE) -- Global Market Research Company Euromonitor International released today its new white paper: "Sub-Saharan African Cities of Opportunity: Expanding Business Horizons Beyond South Africa."
According to the white paper, Sub-Saharan African cities represent the new frontier for multinational businesses. Richly gifted with natural resources, Sub-Saharan Africa has profited from surging global raw material demand. The region is seeing a growing proportion of foreign direct investments into the manufacturing and services sectors, with investment inflows amounting to US$41 billion in 2014. Furthermore, Sub-Saharan Africa has a young expanding population - it surged by 31 percent to 957 million during 2005-2015, with a median age of 18.2 years in 2015.
According to the white paper, Sub-Saharan African cities represent the new frontier for multinational businesses. Richly gifted with natural resources, Sub-Saharan Africa has profited from surging global raw material demand. The region is seeing a growing proportion of foreign direct investments into the manufacturing and services sectors, with investment inflows amounting to US$41 billion in 2014. Furthermore, Sub-Saharan Africa has a young expanding population - it surged by 31 percent to 957 million during 2005-2015, with a median age of 18.2 years in 2015.
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