LIGHT REACTION LAUNCHES IN VIETNAM

 

Global Performance Business Delivers Guaranteed Outcomes through Innovative, Pay-for-Performance Media Model   HO CHI MINH CITY, Vietnam, Oct 4 (Bernama-BUSINESS WIRE) -- Light Reaction, an outcomes-driven performance advertising business that is part of Xaxis, announced today the launch of operations in Vietnam. Light Reaction’s pay-for-performance media model provides advertisers with a risk-free way to drive real outcomes such as sales, subscriptions and other concrete forms of engagement, paying only for clearly defined consumer results. With today’s Vietnam launch, Light Reaction is now available in 32 markets across North America, Europe, Asia and the Middle East. Light Reaction achieves the best outcomes possible by optimizing for a host of key performance factors including optimal exposure time to drive conversions, geography, time, and device to ensure that the right customer is being reached in the right place at the right time, and lastly, placement ID—locating the best-performing spot on the webpage or app for the specific campaign goal. Despite the abundance of technology at work, all Light Reaction insights, tooling and methods are shared openly with clients, showing the precise route and decision-making that led to each outcome.  http://mrem.bernama.com/viewsm.php?idm=27650