KUALA LUMPUR, Dec 14 (Bernama) – YouTube advertisers will now benefit from best-in-class Brand Safety and Suitability coverage to deliver brand safety and suitability measurement for campaigns run on the platform.
This is following the partnership between DoubleVerify (DV) and YouTube to provide a consistent, third-party verification methodology aligned with their broader media measurement efforts, according to a statement.
DV said the advertisers will receive detailed insights into the appropriateness of the media on video campaigns running, creating a continuous feedback loop that improves campaign targeting.
Specifically, the controls give advertisers access to DV monitoring against 11 categories that can severely challenge brand safety, such as violence, hate speech and pornography.
Advertisers can also opt into 10 additional Brand Targeting categories, such as pets, automotive and travel – based on relevance to the brand.
Brand Safety and Suitability controls are available via DoubleVerify’s flagship service and performance platform, DV Pinnacle® – for YouTube Auction and YouTube Reserve inventory, including TrueView, Bumper Ads and Google Preferred.
DV is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. More details at doubleverify.com
-- BERNAMA
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