The Malaysia affiliate is evidence of the company’s commitment to better serve the needs of its customers and consumers while at the same time more effectively tapping the ever-growing potential of the market.
“With the company making its debut in Kuala Lumpur, consumers and healthcare professionals in the country can now expect an even broader range of innovative skin health solutions developed to protect, serve and enhance skin health,” said Nestlé Skin Health S.A vice president and head of International Markets, Can Ongen, in a statement.
With a population of over 30 million, Malaysia has a dynamic and diversified economy and continues to enjoy robust growth in consumer spending.
Sensitive skin care products are experiencing particularly favourable category growth, thus confirming the strong market potential for Nestlé Skin Health.
Cetaphil, a product in the company’s dermatologically-formulated consumer skincare range, was recently awarded ‘Consumers’ Most Wanted Brand’ by health and beauty care chain Watson’s.
Cetaphil Baby, another product in the range, was conferred the ‘Most Voted Brand of the Year’ award in the baby skin care category by personal care product chain Guardian last year.
General manager of Indonesia and South-East Asia Export Markets, Nael Itani, will guide the new affiliate under the stewardship of South-East Asia Hub head Fraser Halscheid. The Kuala Lumpur office will be staffed by a local team, led by commercial director Cindy Tiu.
More details at https://www.nestleskinhealth.com.
-- BERNAMA
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