The increase of unique visitors to Sunway Pyramid was due to the opening of several flagship shops and new brands, plus the co-hosting of Artbox Malaysia
KUALA LUMPUR, Jan 30 (Bernama) -- Amidst a more cautious economy and GDP growth, Sunway Malls reveals that the brand’s flagship mall, Sunway Pyramid, has been enjoying higher footfall since Q42018.
In general, malls in Malaysia has at least 4 peak cycles; the Lunar New Year, Hari Raya, Christmas and May-June school holiday weekends. To remain relevant yet sustainable, Sunway Malls executed the strategy to create another peak cycle for footfall through international collaborations.
“2018 was indeed an interesting year for us. Cautious consumer sentiments encouraged us to think out of the box on creating more purposeful visits to our malls. As a mall owner-operator for over 20 years, we knew there is an upside to capitalise on the non-peak periods for traffic arrivals for sustainability of the business. So for 2018, we co-hosted Artbox Malaysia, the first in the country, to attract new shoppers and fulfil the potential of Sunway City simultaneously,” says HC Chan, CEO of Sunway Malls & Theme Parks.
In comparison to the festive seasons of Lunar New Year and Hari Raya in 2018, Sunway Pyramid saw a 30% increase in footfall during the Artbox Malaysia weekends in November. The mall also registered a general 20% growth in sales during that weekend.
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