VISTA EYE SPECIALIST GOING DIGITAL TO RAISE AWARENESS ON PREVENTABLE BLINDNESS

KUALA LUMPUR, Malaysia, April 13 (Bernama-PRNewswire) -- Amidst the global effort to stem the spread of the COVID-19 virus, including Malaysia adopting its own Movement Control Order (MCO), VISTA Eye Specialist is not holding back their effort in its "War against Blindness" campaign. In fact, VISTA is turning to the use of the latest in communication and social digital technology, to escalate the awareness out to more Malaysian homes instead. Previously, VISTA has raised awareness through seminars, road shows and screening events.   

 

"As a result of the MCO, many people are staying at home. However, despite the slowing down of almost everything, eye diseases like most health-related issues are still in existence," explains Mr Lim Boon Siong, CEO of VISTA.

"Following the success of online classes after school closure and after days of brainstorming, we have decided to use Facebook Live and Zoom Video Webinar to reach out to patients in their homes," explains Mr Bernard Chan, Marketing of VISTA. "People who are staying at home because of MCO now have more time to spend and will seek out topics that they are very keen on."

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