Canva: Business Leaders Say Visual Communication Methods Increase Workplace Efficiency

KUALA LUMPUR, April 19 (Bernama) -- Canva, the world’s only all-in-one visual communication platform, has released The Visual Economy Report featuring actionable data from 1,600 global business leaders.

It provides the most comprehensive view into how global business leaders are approaching visual communication principles internally and externally to run more efficient teams, build stronger audience engagement and fuel greater economic returns on their business.

Canva Chief Marketing Officer, Zach Kitschke said as business leaders navigate a changing economic environment, visual communication can help brands get ahead.

“Today, capturing anyone’s attention can be fleeting so great design can be make or break for organisations who strive to stand out in this new visual era,” he said in a statement.

Among the top findings of the report are that visual communication enhances workplace efficiency and collaboration, in which nearly all business leaders agree that visual communication methods increase efficiency (90 per cent), enhance collaboration (89 per cent) and carry more authority (85 per cent) than other methods of communication.

In addition, visual communication accelerates sales cycles. With teams more global than ever, visual communication is making it possible for them to be more collaborative; therefore, more productive in a world that is now digital-first.

Furthermore, design literacy is now table stakes for most jobs as it has become critical for most professionals beyond trained designers. For this reason, more than half of business leaders (61 per cent) say that employees in non-design roles are expected to have extensive design knowledge.

The report also reveals that Gen Z is driving design in the workplace as they are more agile and creative and are embracing visual communication tools more frequently. More than other generations, Gen Z (93 per cent) feel visual communication helps them articulate ideas better.

Today’s businesses are operating in a newfound visual economy, where shrinking attention spans and an explosion of digital content have led to a demand for compelling, shareable visuals. Employees and customers now expect a brand's content to be as visual and digestible as what they see across social media platforms.

Canva commissioned Morning Consult to survey business leaders from the United States, Australia and the United Kingdom, in marketing, sales, human resource and commerce who have knowledge of company revenue goals.

--  BERNAMA