KUALA LUMPUR, June 30 (Bernama) -- INVNT.ATOM, a digital and Web3 Innovation division of [INVNT GROUP] has delivered two historic non-fungible token (NFT) campaigns in collaboration with Automobili Lamborghini, as the legacy super sportscar leader celebrated its 60th anniversary and entered its hybrid era.
With global features in media outlets such as Forbes, Fast Company, Be in Crypto, and an announcement from Lamborghini’s Chief Executive Officer Steve Winkelmann that Lamborghini’s sports cars are sold out until 2024, [INVNT GROUP] has concluded two back to back campaigns in partnership with Automobili Lamborghini.
The campaigns are ‘Lamborghini Ultimate’ a world first 1:1 NFT & The Last Aventador Coupé in collaboration with contemporary artist Krista Kim and Grammy award winning artist Steve Aoki, and “The Epic Road Trip”, an eight-month Web3 initiative with utilities which cultivated a community of global Web3 loyalists worldwide.
According to a statement, the conclusion of “The Epic Road Trip” marked the brand’s 60th anniversary where the Italian marque revealed the “Revuelto”, the brand’s first dual-powertrain supercar, continuing their commitment to a more sustainable future.
Lamborghini was the first super sports car brand to enter the world of digital collectibles, with their release of digital bitstamps in 2020.
In partnership with [INVNT GROUP], two major Web3 initiatives have followed suit, cultivating a new community of a younger tech audience, and established loyalists to mark the hybrid era, as the brand races towards complete electrification by 2030.
Meanwhile, [INVNT GROUP] partnered with Steve Aoki and Krista Kim to create an audiovisual collaboration which saw the creation of the world’s first 1:1 NFT supercar, auctioning off the physical version of the last ever Aventador Coupe with auction house RM Sotheby’s.
Driven by [INVNT GROUP]’s “Challenge Everything” mantra backed by world-class storytelling, both campaigns immersed the legacy brand into the world of Web3, whilst also adopting elements of the physical world into the journey.
-- BERNAMA
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