Sensegen Unveils Bio-based Exotic Flavors Collection

KUALA LUMPUR, June 28 (Bernama) -- Sensegen, the pioneering biotechnology-based solution provider in taste, smell and beauty, has launched its highly anticipated Exotic Flavors collection.

Sensegen has created a range of captivating flavours for food and beverages. The collection features six unique exotic true-to-fruit flavours which are lychee, guava, papaya, yuzu, dragon fruit and violet.

In a statement, Sensegen Vice President of Flavors and Consumer Experience,  Natasha D’Souza said: “We are thrilled to introduce the Exotic Flavors collection to the market, representing a significant milestone in our mission to redefine taste and consumer experiences.

“By leveraging our bio-based solutions, we invite food and beverage companies to explore the immense potential of these flavours across different categories and create truly personalised experiences for their consumers.”

According to Sensegen’s Sensory and Consumer Insights Center, 48 per cent of consumers identified exotics as a top flavour. Consumers are open to more adventurous flavours in social settings or when they feel exploratory.

The Exotic Flavors collection is supported by the company's proprietary quantitative research conducted nationally with over 1,500 consumers, exploring the beverage and food choices people make in various situations, the influence of mood on those decisions, and the underlying reasons behind them.

In line with Sensegen's commitment to sustainability and biotechnology, the Exotic Flavors collection is produced by bioconversion. This approach ensures the highest quality and authenticity while minimising the environmental impact of flavour production.

Sensegen will also unveil the Exotic Flavors collection at IFT First in Chicago on July 17 to 19, whereby IFT attendees will be the first to taste food and beverage prototypes made with the flavours and complimentary ingredients from Sensegen’s sugar reduction solutions partner Sweegen.

IFT Attendees can expect several exciting prototypes to inspire their products with the Exotic Flavors such as yuzu-flavoured iced tea; dark chocolate truffles flavoured with Sensegen lychee and natural violet flavour; guava energy drink; papaya-flavoured refresher; and dragon fruit-flavored sparkling water.

-- BERNAMA