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| Mr. EGG sandwich, the signature menu of EGGDROP, combines scrambled eggs with thick bread, all enhanced by EGGDROP’s special sauce. (Photo: Golden Hind) |
Steady growth driven by increasing overseas travelers and strong brand awareness among foreign tourists
SEOUL, South Korea, May 31 (Bernama-BUSINESS WIRE) -- EGGDROP, the renowned premium sandwich brand of Golden Hind (CEO Noh Young-woo), has achieved an impressive milestone by surpassing 100,000 customers in four months since EGGDROP Incheon Airport opened.
SEOUL, South Korea, May 31 (Bernama-BUSINESS WIRE) -- EGGDROP, the renowned premium sandwich brand of Golden Hind (CEO Noh Young-woo), has achieved an impressive milestone by surpassing 100,000 customers in four months since EGGDROP Incheon Airport opened.
To commemorate this achievement, EGGDROP has released a captivating short-form video showcasing a “delightful and wholesome dining experience at the Incheon Airport branch,” highlighting a delicious and healthy meal before departure.
EGGDROP Incheon Airport is located on the 4th floor of the duty-free area on the west side of Terminal 1 at Incheon International Airport. The daily peak customer count has risen by over 70% from 700 in January 2023, the first month after opening, to more than 1,200 in May 2023, and the cumulative number of customers surpassed 100,000 on May 13, 2023. Sales have also experienced a corresponding increase, demonstrating the enduring strength of Korea's leading premium sandwich and its pivotal role in driving the K-food trend.
The Mr. EGG sandwich stands out as one of the sought-after item among visitors. This tantalizing creation appeals to both Koreans and foreigners, earning popularity for its unique flavors.
“For passengers about to board a flight, the EGGDROP sandwich offers ‘a simple yet satisfying’ meal,” said Lee Ah-rim, a member of Golden Hind's marketing team.
Prior to opening the Incheon Airport store in December 2022, EGGDROP made its international debut with the inauguration of its first global store in Bangkok, Thailand. The company is now preparing to open its second and third branches in Bangkok.
“The opening of the Incheon Airport store is an integral part of EGGDROP’s strategy to reinforce its brand influence through collaborations with various K-contents, enhancing awareness, and expanding its global customer base,” said Noh Young-woo, CEO of Golden Hind.
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