KUALA LUMPUR, June 16 (Bernama) -- PubMatic announced a suite of enhancements to its Connected TV (CTV) platform, providing publishers with market-leading technology innovation and unique brand demand while enabling buyers to achieve campaign performance across premium streaming inventory.
In a statement, PubMatic Vice President of CTV and OTT, Nicole Scaglione said: “Our relentless innovation and exclusive demand partnerships make PubMatic the preferred monetisation partner for premium CTV publishers.
“We have had tremendous interest in our publisher and advertiser solutions and new products like our recently launched SPO product Activate. Our customers are key stakeholders in our innovation roadmap and this has put us in prime position to win the programmatic future together.”
The company processes well over one trillion CTV impressions per month from a rapidly growing roster of CTV and OTT publishers and has announced new and expanded partnerships with premium streaming brands including AMC Networks, FOX and iQIYI.
PubMatic works with six of the top seven global smart TV providers that have ad-supported streaming services, four of the top eight major addressable broadcast video on demand (BVOD) streaming platforms in the United States (US) and five of the top eight free ad-supported TV streamers also in the US.
The company monetises inventory for the top five addressable BVOD platforms in both Australia and Japan, two of the Asia Pacific region’s largest CTV markets.
The accelerated pace of PubMatic’s new business growth in CTV coincides with the launch of a range of product and feature enhancements that provide innovation-driven advantages to buyers and publishers.
The enhancements to PubMatic’s CTV platform for publishers come on the heels of the company’s recent launch of Activate. The new end-to-end supply path optimisation solution brings the power of programmatic to automate the Direct IO process.
PubMatic is an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future.
-- BERNAMA
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