YILI IS EXCLUSIVE SUPPLIER OF OFFICIAL DAIRY PRODUCTS FOR HANGZHOU ASIAN GAMES

KUALA LUMPUR, June 16 (Bernama) -- Yili Group and the Hangzhou Asian Games Organizing Committee (HAGOC) recently held a press conference themed "Ride the Wave Passionately" on the bank of the Qiantang River, announcing Yili became the exclusive supplier of official dairy products for the Hangzhou Asian Games.

“By becoming the exclusive supplier of official dairy products for the Hangzhou Asian Games, Yili has taken a firm step in the big sports strategy.

“During the Asian Games, Yili will provide comprehensive nutritional support and do our best for its success, demonstrating China to the world,” said Yili Group senior executive president, Zhang Jianqiu in a statement.

At the press conference, many new-generation Chinese athletes joined the newly formed "Yili Dream Team", which embodies the company’s profound understanding of the Asian Games and infinite enthusiasm for nutrition and health.

Based on a profound insight into Hangzhou's millennium culture and advanced technologies, as well as the long history of the Asian Games, Yili announced a pure milk package customised for the Games.

Yili also launched new customised products for the Asian Games, including Satine, Gemice, Xinhuo and Shuhua, in which its customised pure milk will be available first in East China and on the Taobao/Tmall platform. The Satine and Shuhua will be exclusively available at Tmall Supermarket.

By joining hands with the Asian Games, Yili has injected new momentum into the development of China's sports industry through actions, opening a new chapter in the integrated development of sports and health in China.

The 19th Asian Games will open in Hangzhou in September, another international sports event after the Beijing 2022 Olympic Winter Games.

With the positioning of "China's New Era, Hangzhou's New Asian Games", the Hangzhou Asian Games has drawn nationwide attention and will fully unleash the charm of sports, build up the friendship between the people of Asian countries, and further expand the influence of Asian sports.

-- BERNAMA