GENERALI MALAYSIA APPOINTS NEW LEADERSHIP TEAM TO ACCELERATE GROWTH

Generali Malaysia is pleased to appoint Ms. Soo Wai Har as Chief Executive Officer of Generali Life Insurance Malaysia Berhad and Mr. Lee Chee Fooi as Chief Distribution Officer of Generali Insurance Malaysia Berhad.

KUALA LUMPUR, Feb 3 (Bernama) -- Generali Malaysia has announced the appointments of Soo Wai Har as the new Chief Executive Officer of Generali Life Insurance Malaysia Berhad, and Lee Chee Fooi as Chief Distribution Officer of Generali Insurance Malaysia Berhad. These new appointments are in alignment with Generali Malaysia’s strategy for sustainable growth and its aspiration to become a Lifetime Partner to its customers.

Prior to joining Generali Life Insurance Malaysia Berhad, Soo Wai Har served as the Chief Commercial Lines Officer at Generali Insurance Malaysia Berhad, holding over two decades of insurance industry experiences. Known for her dynamic leadership and deep industry knowledge, she has spearheaded innovation and operational excellence across various roles in Finance, Sales and Marketing, Distribution, and Operations. A passionate advocator for Diversity, Equity, and Inclusion (DEI), she has been pivotal in championing inclusive initiatives at Generali Malaysia. Soo Wai Har succeeds Rebecca Tan, who will be transitioning to the role of President Director & Chief Executive Officer PT Asuransi Jiwa Generali Indonesia.

Lee Chee Fooi brings with him a wealth of experiences in the general insurance industry, having helmed the role of Chief Agency Officer at Generali Insurance Malaysia Berhad. He has held various senior leadership roles across diversified distribution channels whilst building and leading high-performing insurance agency networks.

“Congratulations to Wai Har and Chee Fooi. As Generali Malaysia experiences significant profitable growth, it is prime time for us to invest in our People and strengthen our leadership in accordance with our Lifetime Partner commitment. I’m confident that Wai Har and Chee Fooi, both being seasoned industry professionals, have the proven leadership, strategic vision and unwavering commitment to drive Generali Malaysia’s strategic goals and future success,” said Fabrice Benard, Country Head of Generali entities in Malaysia.

Fabrice Benard will continue to serve as the Country Head overseeing both Generali entities in Malaysia, ensuring seamless leadership and execution of Generali Malaysia’s strategic priorities.

For more information, please visit www.generali.com.my.

SOURCE: Generali Insurance Malaysia Berhad

FOR MORE INFORMATION, PLEASE CONTACT:
Media Relations
Name: Sheena Ho (Brand Marketing & Communications)
Tel: 012-3091193
Email : sheena.ho@generali.com.my

Name: Samantha David (Brand Marketing & Communications)
Tel: +6016 314 1085
Email: samantha.david@generali.com.my

--BERNAMA