QINGYANG LEVERAGES AI, COMPUTING POWER TO TRANSFORM RURAL E-COMMERCE

A public welfare lecture about AI livestreaming and intelligent e-commerce.

 KUALA LUMPUR, April 21 (Bernama) -- Qingyang is advancing its digital transformation by integrating artificial intelligence (AI) and "computing power" into rural e-commerce, enabling farmers and homemakers to become livestream sellers, or "Code Farmers".

At the Qingyang Electronic Commerce Association, training programmes on AI livestreaming and intelligent e-commerce are equipping participants with practical skills—from product selection and content planning to virtual human streaming—reshaping how local communities engage in online commerce.

The initiative is supported by the Qingyang National Computing Hub under China’s Eastern Data and Western Computing Project, which provides low-cost, low-latency computing resources, according to a statement.

This enables the use of AI tools such as virtual streamers, creating a development model that combines local computing power, AI applications and talent training to boost operational efficiency.

The results have been significant. Qingyang recorded total e-commerce sales of 6.91 billion Chinese yuan in 2025, with online retail contributing 3.27 billion Chinese yuan, up 12.7 per cent year-on-year. (100 Chinese yuan = RM 58.01)

Since 2023, more than 2,000 people have received hands-on e-commerce training, strengthening the region’s digital talent base.

As a result, local residents are shifting from traditional agriculture to digital entrepreneurship, using AI-powered platforms to market regional products nationwide. This transformation highlights how digital infrastructure and emerging technologies are driving new economic opportunities in rural China.

-- BERNAMA