KUALA LUMPUR, June 27 (Bernama) -- NielsenIQ (NIQ), a global leader in consumer intelligence, has announced its strategic collaboration with SPAR International BV, facilitating the integration of NIQ Spaceman services.
According to NIQ in a statement, its space management services will be offered to SPAR country organisations worldwide, with the objective of enhancing the market position of all the retail organisation's partners.
“This collaboration is an exciting opportunity for us to support all SPAR country organisations in optimising their shelf space and fostering growth across diverse markets.
“Leveraging our experience working with select partners in the past, we have successfully driven growth through effective space management strategies,” said NIQ Analytics Leader, Simon Trott.
Meanwhile, SPAR International Head of Operations, Tom Rose said: “We are pleased to collaborate with NIQ to provide access for our global country organisation's to this solution. This collaboration underscores our commitment to our partners in providing cutting edge solutions that drive their success.”
SPAR is the world’s largest voluntary group of independently owned and operated retailers and wholesalers, who work in partnership under the SPAR Brand, comprising more than 13,984 stores in over 48 countries.
SPAR International BV is responsible for the development of SPAR network worldwide and for the enhancement of competitiveness, productivity, and profitability of its retail and wholesale partners.
Widely used in 79 countries, NIQ Spaceman suite unlocks an integrated, automated planogramming process with diverse modules to support client’s needs, analysing performance and opportunities across planograms to help make the best merchandising decisions.
By using this software, NIQ clients have seen increases in sales of 10 to 35 per cent, optimised assortment, and inventory reductions by 10 to 30 per cent.
-- BERNAMA
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