· RM110,000 Prize and Swiss Innovation Challenge Awaits Malaysian Talent
· Collaboration with CEDAR, UMK, Putra Business School, and DRB-HICOM University of Automotive Malaysia Boosts Innovative Sustainable Business IdeasKUALA LUMPUR, June 24 (Bernama) -- Small Medium Enterprise Development Bank Malaysia Berhad (SME Bank) has partnered with the School of Business of the University of Applied Sciences and Arts Northwestern Switzerland (FHNW) for the SME Bank Sandbox Swiss Innovation Challenge (SSSIC) 2024.
This challenge invites start-ups, SMEs and tertiary students to submit innovative business ideas with significant environmental, social, and economic impact, for an opportunity to receive a total cash prize of RM110,000 as well as the chance to represent Malaysia at the Swiss Innovation Challenge 2024 International Pitch in October 2024. Supported by institutions like the Centre for Entrepreneur Development and Research Sdn. Bhd. (CEDAR), Universiti Malaysia Kelantan (UMK), Putra Business School, and DRB-HICOM University of Automotive Malaysia, SSSIC 2024 will offer practical knowledge and skill enhancement through experienced coaches and entrepreneurs.
Datuk Wira (Dr.) Aria Putera Ismail, Group President/Chief Executive Officer of SME Bank said: “At SME Bank, we want to encourage entrepreneurs and SMEs to always be ahead of the curve. The SME Bank Sandbox Swiss Innovation Challenge provides a platform to promote innovation among MSMEs and enable entrepreneurs and innovators to demonstrate their creativity and propose innovative sustainable solutions to today's challenges, whilst creating opportunities for international networking and potential funding.”
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