MetLife Announces China's Digital Platform and Opens a New Frontier

China's leading online-to-offline, fully integrated digital platform for life insurance launches, 
disrupting the way insurance is traditionally packaged and sold

KUALA LUMPUR, Nov 26 (Bernama) -- MetLife Inc. (NYSE: MET), one of the largest life insurance companies in the world, through Sino US MetLife Insurance Company Limited, today announced a major milestone in its long-term strategy for China and Asia to provide digital end to end sales and service.

In China, consumer behavior is moving toward digital at an unprecedented speed, and the need for companies to provide digital services is expanding exponentially. According to a study conducted by the McKinsey Global Institute, the number of internet users in China is set to surpass the 700 million mark over the next year, with the number of smart phones growing from 380 million to 700 million in 2013 alone.

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