KUALA LUMPUR, Nov 27 (Bernama) -- Xaxis, the world's largest programmatic media and technology platform, announced today it has appointed Mickey Zhang as managing director for China. With more than 10 years of digital advertising experience on both the agency and publisher sides, Zhang brings deep expertise in the China ad market to the role where she will be responsible for leading Xaxis operations throughout China. In this capacity, Zhang will oversee the expansion of programmatic offerings in the China market, with additional responsibility for managing GroupM search and e-commerce as well as spearheading future digital developments in China.
China currently represents one of the world's largest and fastest growing digital markets to-date, with half a billion users and advertising growth rates averaging 30 to 40 percent per year.
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China currently represents one of the world's largest and fastest growing digital markets to-date, with half a billion users and advertising growth rates averaging 30 to 40 percent per year.
For the full text, click here.
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