SHANGHAI, Sept 25 (Bernama-BUSINESS WIRE) -- Xaxis, the world’s largest programmatic media and technology platform, announced today a strategic partnership with China’s digital and data giants, Youku Tudou, iQiyi, Tencent, Sina Weibo, UnionPay Smart and Xiaomi at the 2015 GroupM Digital Momentum Forging Your Competitive Edge Conference. The partnership will increase the supply of premium digital inventory accessible via programmatic buying while enhancing the ability of advertisers to accurately target the right audiences.
Sunday 27 September 2015
XAXIS ANNOUNCES PARTNERSHIP WITH CHINA DATA GIANTS YOUKU, IQIYI, TENCENT, SINA WEIBO AND UNIONPAY AT THE 2015 GROUPM DIGITAL MOMENTUM FORGING YOUR COMPETITIVE EDGE CONFERENCE
Partnership will enable access to more premium inventory via programmatic buying, improve advertising precision and bring stronger standards to China digital ad market
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