GREENWOOD VILLAGE, Colo., May 17 (Bernama-BUSINESS WIRE) -- With the charter and focus to address the age-old problem of poor sales data quality, a new marketing technology solutions vendor, Acquiro, announced today the launch of its Software-as-a-Service (SaaS) suite of products under the LeadFUSION brand. Because poor data quality can impede a company’s ability to effectively process sales leads and greatly inhibit revenue growth, IDC predicts that CMOs will drive as much as $32.3B in marketing technology spending by 2018, a 12.4% CAGR.
Fact is, leads with poor data quality are mostly neglected and eventually discarded – these lost leads represent a significant missed opportunity and potential revenue. Furthermore, even after the portion of leads with good data quality make their way into a company’s marketing automation and CRM systems, a significant number of these contact data records are soon no longer valid due to issues like people changing jobs or companies being acquired. According to SiriusDecisions this contact data degrades at a rate of 3% per month, while others like Biznology estimate B2B data decays at a rate of more than 5% per month or over 70% per year. Meanwhile, the evidence is clear: according to a data quality report published by the Data Warehousing Institute, poor data quality costs U.S. businesses $611 billion each year.
Fact is, leads with poor data quality are mostly neglected and eventually discarded – these lost leads represent a significant missed opportunity and potential revenue. Furthermore, even after the portion of leads with good data quality make their way into a company’s marketing automation and CRM systems, a significant number of these contact data records are soon no longer valid due to issues like people changing jobs or companies being acquired. According to SiriusDecisions this contact data degrades at a rate of 3% per month, while others like Biznology estimate B2B data decays at a rate of more than 5% per month or over 70% per year. Meanwhile, the evidence is clear: according to a data quality report published by the Data Warehousing Institute, poor data quality costs U.S. businesses $611 billion each year.
No comments:
Post a Comment