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| From left :7-Eleven Malaysia General Manager (Marketing) Mr. Ronan Lee and 7-Eleven Malaysia CEO Mr. Gary Brown |
Ring or Tag™ comprises of 8 designs each of either a key ring or bag tag, highlighting iconic characters, namely Superman, Batman, Wonder Woman, Flash and more! The collectibles also has a glow in the dark feature for some added exclusivity and to maintain the element of surprise, comes in individual “blind” packs. As an added surprise, there will also be 3 limited edition Ring or Tag™ each and avid collectors can begin redeeming these adorable and exclusive items at any 7-Eleven stores nationwide.
This loyalty campaign will run for 8 weeks beginning 21st March 2017 until 15thMay 2017. During this period, customers will be rewarded with one program sticker for every RM5 spent in a single receipt on selected purchases in stores. What’s more, bonus program stickers will be rewarded when each purchase include preferred partner’s products listed by 7-Eleven Malaysia. Once all 8 stickers are collected, customers are able to redeem a Ring or Tag™ for free.
“Ring or Tag™ will be a major appeal to all, especially Justice League fans,” said 7-Eleven Malaysia’s CEO, Gary Brown. “The collection is of high quality, and with its exclusivity of being a DC Comics-licensed product, it certainly is a ‘must have’ collectible! It is also of functional use whereby to keep our keys the dark feature – making it the first of its kind from our past loyalty programs.”
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