PubMatic's Q1 2017 Quarterly Mobile Index (QMI) reveals over 50% eCPM increases YOY for both mobile header bidding and mobile PMPs
REDWOOD CITY, Calif., May 18 (Bernama-BUSINESS WIRE) -- PubMatic, the automation solutions company for an open digital media industry, today announced the findings of its Q1 2017 Quarterly Mobile Index (QMI) report, which found that increased global adoption of header bidding and private marketplaces (PMPs) drove significant monetization opportunities for mobile publishers. The report also provides insights for publishers and media buyers around mobile video and app inventory.
PubMatic’s most recent QMI analysis for Q1 2017 found that mobile monetized impression volume from header bidding rose 12X year-over-year, faster than the growth rate for desktop header bidding impressions, and that nearly 25 percent of total monetized header bidding impressions originated from a mobile device, up from 7 percent a year prior. Further, mobile header bidding eCPMs increased 55 percent year-over-year. As technology providers like PubMatic continue to innovate around header bidding, with in-app, server-side and video solutions being introduced to the market, publishers and buyers alike will reap substantial benefits.
REDWOOD CITY, Calif., May 18 (Bernama-BUSINESS WIRE) -- PubMatic, the automation solutions company for an open digital media industry, today announced the findings of its Q1 2017 Quarterly Mobile Index (QMI) report, which found that increased global adoption of header bidding and private marketplaces (PMPs) drove significant monetization opportunities for mobile publishers. The report also provides insights for publishers and media buyers around mobile video and app inventory.
PubMatic’s most recent QMI analysis for Q1 2017 found that mobile monetized impression volume from header bidding rose 12X year-over-year, faster than the growth rate for desktop header bidding impressions, and that nearly 25 percent of total monetized header bidding impressions originated from a mobile device, up from 7 percent a year prior. Further, mobile header bidding eCPMs increased 55 percent year-over-year. As technology providers like PubMatic continue to innovate around header bidding, with in-app, server-side and video solutions being introduced to the market, publishers and buyers alike will reap substantial benefits.
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