Empowers publishers to balance header bidding integration mix with enterprise management capabilities
REDWOOD CITY, Calif., May 25 (Bernama-BUSINESS WIRE) -- PubMatic, the automation solutions company for an open digital media industry, today announced further expansion of its OpenWrap product, now the industry’s first free and fully-supported hybrid wrapper solution. Extending the most widely used open-source container script, Prebid.js, OpenWrap optimizes a publisher’s integration mix of client- and server-side demand to future-proof their ad decisioning strategies.
“Publishers no longer need to choose between growing monetization today with client-side integrations and preparing for a future where auctions will transition to the server-side,” said Evan Simeone, SVP of product management, PubMatic. “By extending the leading open-source code, Prebid.js, which has access to over 70 demand partners and hundreds of DSPs, OpenWrap now provides publishers with the broadest access to demand in market while eliminating the need for them to make tradeoffs. To ensure future success, publishers must be able to effectively optimize their header bidding integrations to help maximize revenue and simplify partner management.”
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