KUALA LUMPUR, Dec 17 (Bernama) -- The representative brands for each category of 2021 Representative Brands of Korean Wave hosted by Korea and China BRANDSTARS have been announced.
This event to select and announce the brands concurrently through major media outlets in China and Southeast Asia is aimed at assisting in consumer choice by providing accurate information to consumers.
As the brands to represent each industry, Samsung Electronics’ Samsung Galaxy Z Fold3 and Z Flip3, Hyundai Motor Company’s IONIQ 5, LG Electronics’ OLED TV and TROMM, and Dong-A Pharm’s Bacchus were selected.
Among the categories announced, the shopping category saw Lotte Department Store and The Shilla Duty Free selected again this year, while in the entertainment category, BTS and Squid Game, which are leading the popularity of K-pop and K-drama respectively, were chosen.
In the tourism and performance categories, Jeju Special Self-Governing Province and Jeju Sky Water Show were picked respectively, according to a statement.
In addition, Amorepacific’s Sulwhasoo and LG Household and Health Care’s The History of Whoo were selected in the category under K-beauty cosmetics and Olive Young was chosen for the category of health and beauty shop.
Meanwhile, in the home beauty device, new trend beauty, and cosmetics container categories, LG Pra.L MEDI HAIR, Ymir, and Minjin Eco-Pump were singled out, respectively.
The most popular K-food brands were CJ CheilJedang’s Bibigo, Binggrae’s Banana Flavored Milk, Nongshim’s Chapaghetti, Ottogi’s Jin Ramen, Paris Baguette, and ISAAC TOAST.
The companies and brands selected again this year following last year are Amorepacific, LG Household and Health Care, Samsung Electronics, LG Electronics, Hyundai Motor Company, and, BTS, among others.
-- BERNAMA
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