KUALA LUMPUR, July 28 (Bernama) -- Global advertising and communications agency Hylink Digital (Hylink) has become the official strategic partner of Trip.com and Ctrip for the Americas (north and south America).
“This marks the first of its kind between an advertising agency and an international online travel agency,” the two companies said in a statement.
They said that destination marketers, travel brands and travel marketers can expect not only more value from their existing services, but also better rates and exclusive access to inventory and content creation through this partnership.
According to the statement, the travel industry is changing and the future of travel will look like partnerships like this one.
“Trip.com's business model works across all industries that intersect with travel, be it travel tourism, destination marketing, travel retail, healthcare, education, or travel brands,” said managing partner (Americas) at Hylink Digital, Humphrey Ho.
Meanwhile, Trip.com and Ctrip Partnerships general manager Edison Chen said: “We have always had a deep relationship with Hylink, and this particular partnership is very timely as global travel resumes. We anticipate seeing a full recovery within the global travel centre.”
For more details, go to www.hylinkgroup.com.
-- BERNAMA
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