BOOMI, RED CROSS RAISE OVER AUD$27 MLN FOR FLOOD-AFFECTED COMMUNITIES

KUALA LUMPUR, Aug 25 (Bernama) -- Boomi, the intelligent connectivity and automation leader, successfully supported the Australian Red Cross to raise over AUD$27 million (AUD$1=RM3.11) by enabling real-time data access throughout the Australia Unites Telethon flood relief initiative.

Head of business development, Australia and New Zealand Nathan Gower said the applications and systems that make up the Red Cross donations process were put to the test during the telethon.

“The AUD$27 million raised is a testament to the connectivity and accuracy of data stitched into the charity’s technology outfit.

“Boomi’s role of integrating data to better connect people and donations will become more and more pronounced as the Red Cross focuses its support on helping Australian communities be better prepared for climate adaptation,” he said in a statement.

In February, communities in northern New South Wales and southern Queensland were hit by severe flooding that devastated thousands of people’s homes and livelihoods. 

All three major Australian commercial television networks subsequently hosted a live telethon to raise money for Red Cross’ work with affected households. 

With four days to prepare, the Red Cross teamed with Boomi to ensure its technology infrastructure could handle the magnitude of anticipated supporter engagement during the five-hour national broadcast.

For the Australia Unites Telethon, Red Cross rapidly scaled its Boomi services to focus on priority systems, including the MyRedCross portal, customer relationship management system Pivotal, financial application Technology 1, and other internal cloud services, to maintain seamless connections for the duration of the live event.

Boomi’s local support team assisted with the preparation and remained on standby to ensure the technology performed as intended.

-- BERNAMA