KUALA LUMPUR, March 20 (Bernama) -- Dataxet Limited formerly known as InfoQuest Limited, a leading media intelligence company, recently showcased its DXT360(TM) platform and EVO(TM) framework as tools to empower brand communications in the attention economy at a seminar held in Bangkok.
The seminar titled "Next Gen Media Intelligence: The New Era of Data-fed, Insight-led Brand Building" featured experts and distinguished speakers who discussed the changing media landscape and its impact on brands and organisations.
Lecturer at the Department of Public Relations, Faculty of Communication Arts, Chulalongkorn University, Assoc Prof Dr Smith Boonchutima; Chief Strategy Officer and Managing Partner at Dataxet Pte Ltd, Robert Kabus; and Insight Analyst Manager at Dataxet Limited, Sawita Bekanan, were among others sharing their views and insights with over 100 attendees from leading companies and government agencies.
“Addressing the challenges of the attention economy requires new tools and approaches. Our next gen products are designed to empower smarter, faster and more strategic decision-making to help clients engage these elusive audiences more effectively,” said Kabus.
According to a statement, Kabus and Bekanan underlined the power of the DXT360(TM) platform, a comprehensive suite of monitoring and analysis tools helping clients better understand their audiences and competitors.
Data from across social, online, and mainstream media is delivered in one integrated, user-friendly platform, thus customers from all industries including finance, healthcare, automotive, and consumer goods can tailor dashboards to their unique needs and goals.
During the seminar, Dataxet also introduced the EVO (Experience-Values-Offer) framework, a proprietary tool that unlocks new insights by distilling data into the three universal drivers of audience perceptions and intentions.
This empowers brands to engage audiences strategically while moving at the speed and scale of the Attention Economy.
-- BERNAMA
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