FARM TO PLATE ELEVATES FOOD SAFETY, MINIMISES RECALLS, DRIVES SUSTAINABLE ECOSYSTEMS

KUALA LUMPUR, March 1 (Bernama) -- Farm to Plate has announced the immediate availability of Farm To Plate (F2P), a pioneering blockchain-based provenance and tracking product for the food supply chain that will expand the scope of data transparency to the grassroots of the food industry end-to-end, from the producers to the consumers.

The F2P platform addresses increased regulatory demands for digitisation and transparency through GS1 and FDA FSMA Rule #204 compliance and heightens brand trust, financial stability, and reputation by enabling a focus on sustainability, responsible farming, consumer transparency, and significantly reduced recall risk and size.

Key features and benefits of F2P are microtipping; immutable, end-to-end tracking and trace; secure access control for information on the blockchain; and built on GS1 standards and compliant with FDA FSMA Rule #204.

Its Strategic Advisor, Mika Liss said the company will be revolutionary for food brands looking to develop a strong identity with the sustainability-focused modern consumer.

“By enabling transparency and the ability to directly connect to their suppliers, brands can project a strong image as a modern, conscious corporation to their customers,” he said in a statement.

F2P uses permissioned blockchain, artificial intelligence (AI)-driven tools, and automation through Internet of Things (IoT) devices to provide access-controlled, immutable, real-time data to the right stakeholders.

Meanwhile, Farm to Plate LLC & Paramount Software Solutions Inc President and Chief Executive Officer, Pramod Sajja said F2P is the first food supply chain solution that will connect every stakeholder to the other, and make them part of the system.

“Uniquely, we connect consumers and farmers directly, enabling consumer food trust through transparency and financial sustainability for producers through a single QR code.

“Our value proposition is enshrined in the 5 Ts: Trace, Track, Trade, Tip, Trust and Tip is our favourite because it acknowledges the farmer,” he added.

-- BERNAMA