HUAWEI XMAGE TREND REPORT 2023 REVEALED AT MOBILE WORLD CONGRESS

KUALA LUMPUR, Feb 28 (Bernama) -- Huawei has unveiled the HUAWEI XMAGE Trend Report 2023 which is the first trend report since the launch of HUAWEI XMAGE in 2022, at the Mobile World Congress in Barcelona.

HUAWEI XMAGE is a new mobile imagery brand which clearly defines the structure of Huawei's Mobile Imagery Strategy: technology innovation, consumer experience and culture exploration.

Huawei Consumer BG Vice President of Strategy Marketing, Li Changzhu who is also a judge of HUAWEI NEXT IMAGE Awards, has announced the launch of the report at the HUAWEI XMAGE Salon, themed Insight in Mobile Imagery.

“Based on works generated from submissions to the annual awards derived from XMAGE, the report identifies trends in the type of visual content that Huawei smartphone users generate.

“HUAWEI XMAGE aims to bring a new era of mobile imagery, and we spare no efforts in forging a strong imagery culture via innovation, which brings users superior experience,” said Li in a statement.

At the event, senior leaders from the field of culture and arts, top photographers, visual sociologists and student representatives shared their views on innovation and culture, key findings in the report, and the future of mobile imagery.

Meanwhile, a visual sociologist and one of the main authors of the report, Nichole Fernandez said the images from Huawei phones used to create the submitted photographs and videos were powerful, turning everyone into not just a consumer of images but a creator.

“Even the untrained person can become a photographer, capturing moments they find meaningful and creating something they are proud enough of, to submit to a contest. It is democratising image production,” she added.

Since 2017, the annual HUAWEI NEXT IMAGE Awards have supported photographic creativity across the globe, with almost four million entries from more than 170 countries over the past six years.

This year, Huawei collaborated with FactStory, to assemble a team of expert visual analysts who studied the submitted photographs and videos before sharing their insights on how Huawei devices are being used, with special emphasis on sociology, psychology and the emotions evoked by the curated images.

-- BERNAMA