KUALA LUMPUR, Oct 26 (Bernama) -- Ekimetrics, leader in data science and artificial intelligence (AI)-powered solutions, has been named a Leader in The Forrester Wave: Marketing Measurement and Optimization, Q3 2023.
In this report, Forrester ranked the top nine providers of marketing measurement and optimisation solutions based on 38 criteria divided into three categories, namely, Current Offering, Strategy and Market Presence.
Ekimetrics in a statement said it received the highest score of 5/5 in 16 criteria, including Vision; Innovation; Model Operations; Technical Talent; Consulting Talent; Marketing Strategy Consulting; Global Client Management; and Pricing flexibility and transparency.
Among other things, the Forrester report states that Ekimetrics provides an expansive service that features its One.Vision platform and an engineering- and data science-led culture.
The report also states that Ekimetrics' unique vision builds on creating an intelligent business system by providing marketers with next-generation analytics and helping them build sustainable marketing plans.
Companies that want a visionary and agile provider with strong engineering chops should shortlist Ekimetrics, according to the Forrester report.
-- BERNAMA
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