DUBLIN, Calif., Sept 20 (Bernama-GLOBE NEWSWIRE) -- Callidus Software Inc. (NASDAQ:CALD), a global leader in cloud-based sales, marketing, learning, and customer experience solutions, unveiled its newest platform, Thunderbridge Augmented Intelligence – or Thunderbridge AI³ - today at CallidusCloud Connections (C3) 2017, its annual user conference. The new solution is comprised of three elements: artificial intelligence, application integration, and human insight.
The Thunderbridge Augmented Intelligence platform is a layer of software that applies machine learning techniques to the sales and learning processes to come up with recommended actions for increasing revenue, profit, and sales effectiveness.
The role of human insight and behavior is key to Thunderbridge AI³. Recommendations are precisely tailored to individual sales representatives, sales leaders, and sales operations managers and are specific to different stages in a deal. Incentive compensation, training, and learning, are all analyzed with the Thunderbridge AI engine, and are factored into suggested actions that provide real and quick ROI. The solution takes into account all elements of the sales process from the “top of the funnel,” to sales enablement and learning, to compensation payouts.
Key to Thunderbridge AI³ is simple implementation without lengthy set up times. Thunderbridge AI³ is integrated seamlessly with CallidusCloud Lead to Money suite already. There is no need for a separate data platform, and no need for data scientists.
“To this day, artificial intelligence applications have been delivered as toolkits with high-profile, expensive implementations that the customer has to manage on its own,” said CallidusCloud CEO Leslie Stretch. “With Thunderbridge AI³, that’s not the case. We believe AI must augment existing applications and reveal their true capability to automate and optimize business.”
CallidusCloud has built the new platform on top of the existing Thunderbridge Analytics product and the new functionality has been years in the making.
The solution was developed with CallidusCloud’s deep knowledge of how the B2B sales process works and how integral human behavior and insight is to this process.
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