COLD STORAGE MALAYSIA'S FIRST KIDS RUN DRAWS 1,000 CHILDREN TO STARTING LINE!

CSR Initiative! Mr Pierre-Olivier Deplanck (CEO of GCH Retail (Malaysia) Sdn. Bhd.) presented RM20,000 to MyKasih Foundation as part of Cold Storage Malaysia's CSR initiative.

Inspiring Kids to Grow & Glow through Healthy Eating & Living

PETALING JAYA, Sept 27 (Bernama) -- It was a special Malaysia Day for about 1,000 eager children between four and 12 years-old as they, accompanied by
parents of the younger ones, were flagged off for the inaugural Cold Storage Kids Grow & Glow Run at Central Park Bandar Utama!

The event kicked-off at 6.30am with the playing of "Negaraku", stirring the participants in their custom race t-shirts alongside scores of friends and family to rise
and join in the singing of Malaysia's national anthem. Excited and motivated by the highly charged atmosphere, participants then took their places at the starting point, where they were ceremoniously flagged-off amidst cheers of encouragement from the supporters, right up to when they proudly crossed the finish line.

Joining in the fun run with her children was Datin Dr. Halina Mohd Yunos, wife of Malaysia’s first astronaut, Dr. Sheikh Muszaphar Shukor. 

The Kids Grow & Glow Run, organised by Cold Storage Malaysia in conjunction with Malaysia Day, is the country's first-ever kids run to promote healthier eating and living within the community. Featuring the different stages of growth, the 1km race trail brought participants on a learning experience of life's evolution from birth to healthy adulthood. Throughout the race, participants were faced with several “growth obstacles”, which required them, amongst others, to balance themselves across a beam and climb over an inflatable pyramid. The children also learned to differentiate between healthy and unhealthy food choices, and ultimately make the decision to take the correct food path to get to the finish line and claim their medal!

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